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Showing posts from 2015

The Holy Grail of Brand Management – Got an Idea?

Are Not These, With Thousands Moe; Than the Courts of Kings do Know

Engage or Disengage?

What Drives You? Really?

How Often Do You Rock Your Boat?

Why Do You Need to Keep Talking?

How a 2-minute Crisis Should not Derail your Entire Brand

How ‘Some’ Publicity Can Waylay Your Branding Roadmap

Why You Should Never Piggyback on Someone Else for Your Branding

Why You need a B-R-A-ND-I-N-G strategy before a F-U-N-D-I-N-G strategy

Just because you are a Startup, it is no reason to behave badly