Posts

What Drives You? Really?

How Often Do You Rock Your Boat?

Why Do You Need to Keep Talking?

How a 2-minute Crisis Should not Derail your Entire Brand

How ‘Some’ Publicity Can Waylay Your Branding Roadmap

Why You Should Never Piggyback on Someone Else for Your Branding

Why You need a B-R-A-ND-I-N-G strategy before a F-U-N-D-I-N-G strategy

Just because you are a Startup, it is no reason to behave badly

Marketing in today's world ??

Your Defining Statement

Unilever's face value goes for a Dove!